common goal of providing searchers with results that are relevant to their queries.
Therefore,a crucial element to building an online marketing strategy around SEO and search rankings is to understand your audience.
Once you grasp how your target market searches for your service, product, or resource, you can more effectively reach and keep those users.
Search engine marketers need to be aware that search engines are tools—resources driven by
intent. Using the search box is fundamentally different from entering a URL into the address
bar, clicking on a bookmark, or picking a link on your start page to go to a website; it is unique
from a click on the “stumble” button in your Stumble Upon toolbar or a visit to your favorite blog.
Searches are performed with intent; the user wants to find something in particular, ratherthan just land on it by happenstance.
What follows is an examination of the different types of queries, their categories,
characteristics, and processes.
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